Industrial Marketing By Krishna K Havaldar pdf
the marketing mix refers to an organization's strategy, mission, vision, and values. the marketing mix is a set of activities that are used to identify and define the target customers, formulate and communicate a message that distinguishes the company from the competition, and deliver the product or service to the target customers.
marketing is a process of generating revenue by offering products and services to customers. marketing is about communicating with customers in a way that they prefer to do business with you. marketing is concerned with the supply of goods and services to customers and the selling of goods and services to them. the marketing mix is a set of four basic tools for marketing that form the basis of a marketing strategy. it consists of; product
price
place
promotion
marketing planning is a process whereby an organization plots out an optimum course of action to effectively present its products and services to a target market. it is a company-wide activity that coordinates the activities of marketing, sales and operations. marketing planning may be annual or semi-annual in nature.
marketing is the process of coordinating, planning and executing the activities of an organization to develop and maintain relationships with its target customers. marketing activities include planning, organizing, budgeting, measurement, promotions and communications in the process of delivering value in the form of products and services to its customers.
in this paper, we focus on a theory of the marketing mix. marketing is the process of coordinating, planning and executing the activities of an organization to develop and maintain relationships with its target customers. marketing activities include planning, organizing, budgeting, measurement, promotions and communications in the process of delivering value in the form of products and services to its customers. the marketing mix consists of four basic tools for marketing; product, price, place and promotion. a balanced or unbalanced marketing mix may be adopted by an organization. each of these four tools is concerned with a different factor in the marketing mix. the interaction of these four tools is a major determinant of the effectiveness of a marketing mix.